Welcome back my wonderful readers. Today I will be blogging about typography. In order to be a successful graphic designer, you need to know what typography is, the uses of it and what tools/software you need to be expert at. So lets begin.
WHAT IS TYPOGRAPHY?
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces/fonts, point size, line length, leading/spacing, adjusting the spaces between groups of letters and adjusting the space between pairs of letters and adjusting spaces between each lines of the text. Before we get more deeper into typography, lets learn about the vocabulary first.
BASIC VOCABULARY
You may not realize it, but you play with typography almost everyday if you are a student. Even now, lets say you are done writing your blog, next thing you do is to find a professional looking typeface (Font), color, and try to place photos that aligns with your text so that it looks visually attractive. Then you change the size of the font (Point size). You may also have headings and sub headings, which you treat them differently by making them bold or bigger in size or maybe even separate it by having it in a different font. When you do that you are playing with the structure aka hierarchy. All of that is typography. However, a professional typographer or a graphic designer would also pay attention to the spacing of each letters (Kern) and words (Lead) especially when it comes to magazine spreads, books, or posters. Also they will think about what style of typeface best fits the theme of their designs; serif, sans serif, slab serif, grotesque, neo-grotesque, humanist, mono spaced, black letter, old style, transitional, modern, geometric, many more. There are lot more vocabulary to learn from, but these are the basics that you must know.
Yes, it may sound a little boring and time consuming, but once you get into it, you will enjoy your time creating something you care about and the end results will be wonderful. Typography also lets you create you own typeface if you prefer a design to be personal.
Typography is everywhere. Type is a component of design that’s present in the world around us. Road signs, magazine covers, posters, TV ads, film intro sequences — you don’t have to look far to find typography.When you look at type, think about what you’re looking at and why it’s the way it is. Soon, you will notice the minor nuances of setting type that often make a big difference between good and bad typography. Before I end my blog, here are some great typography design advertisement.
If you like to see more examples of typography in advertising, please visit the link below. Also, the sources I used in this blog are listed down below. Thanks for reading.
NEXT BLOG:
For my next blog, I will write about the courses and degrees that one needs to successfully land on a job after graduation.
SOURCES:
40 Awesome Examples of Typography in Advertising
Examples of Beautiful Typography
Creative Bloq | Typography
wow! cool blog. This is unlike any other postings because It has so many art components to it. sometimes when i read a blog i will generally know some of the information BUT i didn't know anything that you had on here so I kept reading. thanks!
ReplyDeleteHey Jenna,
ReplyDeleteThanks for your comment. I am really glad that you were able to enjoy and learn something from my blog. :)
It's funny how I've always seen these type of advertising and never realized how much work they actually require. They seem pretty effective in grabbing people's attention though. I had no idea that they were called "typography", so thanks for teaching me that. Cool examples too!
ReplyDeleteIts really interesting and fun seeing different kind of typography. I remember doing, or trying to make one myself and was pretty fun! All these pictures makes me wanna read and want to kind of learn about it!
ReplyDeleteReally awesome blog. It was interesting and grabbed my attention throughout it all. The pictures were interesting also. I can say i learned a lot from reading this blog.
ReplyDelete