Saturday, April 12, 2014

Graphic Design 101

Author: Tasnuva Elahi | George Mason University student | Art & Visual Technology, B.A.

As a graphic design major, I have done many research on this subject over the years and made myself pretty familiar with every aspect of it. Through this blog, I would like to share my knowledge of what I have learned so far and help others who are just as interested as I am in Graphic Design.




WHAT IS GRAPHIC DESIGN?
To put it simply, its visual communication. Suppose you have a message that needs to be communicated, or maybe you want to sell or announce something, how would you get the word out? Yes, you can tell people one by one or broadcast it by radio or loudspeaker. That would take a long period of time. Graphic design helps that process much simpler and efficient.  A graphic designer would advertise by using  a form of visual communication; Like making a poster, type a letter, create a business logo, a magazine ad/spread, a whole magazine, books, an album cover, computer printouts, any form of visual communication you can think of, is called graphic design.


WHAT DO GRAPHIC DESIGNERS DO?

Graphic designers work with drawn, painted, photographed, or computer-generated images or pictures, but they also design the letter forms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Graphic design is a part of your daily life. It is everywhere and we may not always pay attention to it. If you think about it, you will realize we are surrounded by graphic design. From road signs to market banners. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. From little things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.


So this is it for my first blog. A brief introduction to Graphic Design. If you like to read more about it, I found a great source for all your answers. Link is down below; the official site of AIGA (American Institute of Graphic Arts, AIGA, the oldest and largest professional membership organization for design and is now known simply as "AIGA, the professional association for design.”


WHATS IN THE NEXT BLOG?

Next, I will be writing about what typography is and why you must know how to work with it and in what softwares you need to be expert at in order to be a successful graphic designer. 


SOURCE:

AIGA | the professional association for design

2 comments:

  1. Hey Tasnuva,
    I never thought of graphic design as visual communication. That reminds me of the famous saying, “a picture is worth a thousand words”. I myself am a visual learner and I think we live in a world now that a flyer has to be done creatively to catch a person’s attention and in a matter of seconds get the message across. This is not an easy task to do, so for those able to, I’m sure it can be a lucrative profession. It is crazy how much graphic design is around us here in America. In less developed countries they have much less advertisements. Thank you for your post, I really enjoyed reading it.

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    1. thank you so much! your feedback means a lot and i am glad you liked my post :)

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